Behind the Design of our New Round Towels
The Roundie is the towel that started it all. Our Co-Founders, Emma and Victoria, had a simple idea one day when they were sitting on the beach, which led to the world’s Original Round Towel. Now, almost ten years later, with many best-selling designs along the way, they have dreamt up three new styles, featuring exclusive limited edition prints. Find out what inspired our latest RoundiesFNvTpq - Coco, Oasis and Palma, with our Co-Founder and Creative Director, Emma…
The Coco
“I’m always drawn to rich earth tones like the ones in our Coco Roundie - chocolate and sandy cream. This design has a 70’s nostalgic feel to it. I love designing Round Towel prints as I can really play on the circular concepts in the design phase. The Coco has a subtle nod to our round towel gone by, the Tulum, as the design draws your eye to the middle of the towel. It’s a bold towel in its print, that is softened by the colour choice.”
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The Oasis
“I’m not sure about you, but I can’t get enough of gingham at the moment and with the popularity of our Gingham Travel Towel I knew we had to do one in a Roundie too. The palette is the softest cream and white so it will suit any seaside set up.”
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The Palma
“Some time ago I traveled to Florida Keys, Miami. Think aqua blue water and coconut trees on the beach. We did a shot there and I was so inspired I knew one day I would have to do a palm tree towel but in a more refined and considered way. The Palma is a design in memory of my travels to Florida Keys. Soft sage green and sandy cream.”
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