Get to know the Designers at The Beach People

Our head office in Northern NSW is where the creative magic happens! Our Creative Team are always busy dreaming up new designs and sourcing inspiration for future collections to come. Creating inspirational mood boards and hand drawing each design, a whole lot of heart and soul goes into each and every one of our products. Thoughtfully designed with function, practicality and aesthetic in mind, our Creative Team work hard to produce only the best for you. Get to know them a little better and the creative roles they play!

Victoria Beattie

Co-Founder & Creative Director

(@mrsvictoriabeattie)

Where do you find inspiration?

There is inspiration everywhere, but for me and the fast paced life I live, I need space to see it. Space that usually comes from a dip in the ocean or a walk in the hinterland with some time away from the hustle and bustle.

I find travel and getting offline the most inspiring of times for me. When I am completely unplugged and away from home, I often see clearly the things I want to create. Once I have that picture, I am able to work with Emma in creating a range for The Beach People. Our Community of sea lovers.

What has been your favourite product to develop?

Emma and I usually talk first about the story we want to unfold and the product we want to include… My favourite project so far would be The Bedouin Journey. I was so inspired after reading an article on a Bedouin Women from the early 1900’s that we started looking into the colours, textiles and patterns of this culture and The Bedouin Journey was birthed… The Nomad Roundie from this collection would have to be my favourite piece I've worked on so far.

Emma Henderson

Co-Founder & Creative Director

(@emmahenderson)

Where do you find inspiration?

I’m always inspired by nature. My family and I recently traveled to New Zealand and I found the scenery breath taking. A high light was Milford Sound I found the colour and textures in the scenery inspiring. I take the time to switch off and let my mind be free and live slow, and then inspiration always flows. Travel, art and music always inspires too.

What has been your favourite product to develop?

The Roundie for sure. It was our first product. I have loved watching the Roundies journey. It’s the best seeing people all over the globe enjoy something you put your heart and soul into designing. Everything Vic and I design, stems from our everyday life. What you see is practical, home and lifestyle products that we designed for ourselves and hope that you all enjoy them as much as we do… In the four years we have gone from designing seawares to entering into the home category with our bath collection, linen tabletop and bedding all in our signature coastal style. We have so many ideas in the pipeline I can’t wait to bring more to our sea loving community.

Jake Leicester

HEAD DESIGNER & Product Developer

(@jakeleicester_)

What is your role at The Beach People?

My background is in branding and graphic design. I work collaboratively with a team of textile designers, product developers and illustrators to bring the ideas to market. It's a pleasure to come to work everyday and work on developing amazing products, while being surrounded by such positive and creative people.

Where do you find inspiration?

Although the source of creativity for me is through travel, textiles and architecture, I find my inspiration simply comes through the “process" of creating something out of nothing and designing for a purpose.

What has been your favourite product to develop?

We always knew it would be a challenge to develop a beach towel as innovative and as loved as our Roundies. We wanted to design something that was oversized, lightweight and absorbent - your go to towel for any purpose. We achieved this with our Travel Towels and it’s been my favourite product we have brought to market so far.

Aidan May

Illustrator & Product Developer

(@aidan_may_)

What does your role involve?

I have a background in illustration, so I work with the design team to bring their ideas to life. I love seeing an idea or design from Emma, Victoria and Jake, grow into a finished product that people can enjoy. I typically use traditional mediums to start with, pencil and paper, acrylic paint or watercolours, depending on what the design calls for. Then I translate this into digital designs for sampling and manufacturing.

Where do you find inspiration?

I'm inspired by other artists, (illustrators, painters, designers) as there is never a shortage of new and old inspiring work to find out there. Living a lifestyle alongside the ocean is constantly inspiring. Enjoying the beach with friends and family is what the brand was founded upon and that's an inspiring thought.

What has been your favourite product to develop?

My favourite products to develop have been the Petite Roundies, they are the most detailed and heavily illustrated products we make. This aligns with my personal love of illustration and attention to detail. The concepts are always fun and our team has a great time thinking up new designs. The balance of these towels is always a challenge, trying not to make them too busy, yet at the same time not too boring.