BTS VOYAGE CAMPAIGN

It was August, the peak of Summer in France and we were in scorching heat in the city of Paris. Our photographer Jessica, Model Ali and I (Ally) jumped on a train to head South like the locals do, or as they say “en vacances”. We made our way to a small fishing town called Cassis, in search of a cool breeze and the refreshing Mediterranean sea. The beautiful town is a lot less touristy and instead, brimming with happy locals on holidays! Known for their rosé and deliciously fresh seafood, Cassis is still a hidden gem and one of France’s best kept secrets, and the perfect location for our new campaign, VOYAGE. See behind the scenes of our campaign, shot on film on a 40 degree day in the South of France.

we started the shoot early with some “petite dejeuner” by the beach and before the sun was too hot… it was forecasted to be over 40 degrees!

it started getting really hot, really fast and all the locals started to appear, setting up for their day at beach. now was the Perfect time to shoot our newest roundie, ‘la plage’.

despite the crowd, everyone went about their own business sunbaking and swimming, and let us snap away.

Our amazing photographer, JESSICA RUSCOE AND THE FACE OF our VOYAGE campaign, ALI WOOLEY, CHECKING SHOTS IN BETWEEN LOOKS.

Everyone loved our hip scallop bag and we couldn’t get enough of it paired with these peony swimmers, lack of color hat and velvet canyon sunnies.

it hit the heat of the day and we wrapped… but not without a quick dip in the ocean!

See the voyage campaign shot in the south of france

SHOP VOYAGE HERE

Shot on film by Ally Chloe featuring ali woolley and jessica ruscoe