Introducing Luxe Bath

PURE PLUSH COTTON, EYELASH FRINGING AND DESIGNED TO BE OVERSIZED. WE INTRODUCE TO YOU OUR LUXE BATH RANGE. WORDS BY OUR CO-FOUNDER, EMMA HENDERSON. 

I enjoy the simple pleasures… tea (or wine) in my robe after a big day, relaxing listening to music with my love on a Saturday morning in the sun, walking along the beach at sundown with my children, getting out of a long lazy shower to a soft, plush, clean bath towel. With that in mind we are delighted to introduce you to our Luxe bath range! The ultimate bath towels for an at-home spa experience. 

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Since my sister and I started The Beach People we have become some what textile obsessed. Studying every detail, researching and learning all we can about the world of cotton and it's complexity. Victoria and I thoughtfully designed every detail. The Luxe Bath collection features a modern subtle lined ribbing, made from soft pure cotton, ultra absorbent and finished with our signature eyelash fringing. Each towel size has the added feature of being oversized so you can feel luxury at home everyday. Think the thickest, plushest, oversized towel you can get and that is what we have designed for you.

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The Luxe Bath Collection comes in 4 fresh, clean colours that reflect our love of the Australia Gum tree and Australia’s natural native palette. Dusty Green, White, Sand and Peach. A modern and minimal addition to any style bathroom. 

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We asked The Beach People team what's their favourite in luxe

“This would be my winter towel of choice for home, the sand and khaki would look beautiful in my bathroom...”

- Lily, Sales Manager

“The khaki is my choice and the oversized sheet is what really sold it for me...”

- Jake, Head of Creative Services

“I would go the khaki as it would hide make up...”

- Renee, Sales Account Executive

“I use the sand and my husband gets the khaki... I have 3 girls so they are going to get the blush... that way I know who has left their towel on the ground.. ha! Guests get white...”

- Emma, founder and designer

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Shoot location: Bower Byron Bay 

Styled: Emma Henderson (Founder)

Photographer: Matt Johnson 

Emma wears: Innika Choo

CampaignsJulissa Nowosad